Google Advertising Tools: Cashing in with AdSense and AdWords (Animal Guide)
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.
You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.
- Learn how to create effective campaign plans for your website
- Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
- Drive traffic to your website and make money as an advertising host
- Add AdSense code and Google search to your site
- Learn how content, search, and referral ads perform
- Create and edit AdWord campaigns
- Monitor AdWords activity and improve your campaign's performance
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Microsoft Dynamics AX 2009 Development Cookbook
This book contains a list of useful Dynamics AX modifications - recipes - along with all required code and in-depth explanations. Most of the recipes are presented using real-world examples in a variety of Dynamics AX modules. The step-by-step instructions along with many useful screenshots make learning easier. This book is for Dynamics AX developers, and is primarily focused on delivering time-proven application modifications. Although new X++ developers could use this book along with their beginner guides, this book is focused more on people who are willing to raise their programming skills above the beginner level, and at the same time learn the functional aspects of Dynamics AX. So, some Dynamics AX coding experience is expected.
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Hacking Exposed Computer Forensics, Second Edition: Computer Forensics Secrets & Solutions
"Provides the right mix of practical how-to knowledge in a straightforward, informative fashion that ties it all the complex pieces together with real-world case studies. ...Delivers the most valuable insight on the market. The authors cut to the chase of what people must understand to effectively perform computer forensic investigations." --Brian H. Karney, COO, AccessData Corporation
The latest strategies for investigating cyber-crime
Identify and investigate computer criminals of all stripes with help from this fully updated. real-world resource. Hacking Exposed Computer Forensics, Second Edition explains how to construct a high-tech forensic lab, collect prosecutable evidence, discover e-mail and system file clues, track wireless activity, and recover obscured documents. Learn how to re-create an attacker's footsteps, communicate with council, prepare court-ready reports, and work through legal and organizational challenges. Case studies straight from today's headlines cover IP theft, mortgage fraud, employee misconduct, securities fraud, embezzlement, organized crime, and consumer fraud cases.
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Effectively uncover, capture, and prepare evidence for investigation
- Store and process collected data in a highly secure digital forensic lab
- Restore deleted documents, partitions, user activities, and file systems
- Analyze evidence gathered from Windows, Linux, and Macintosh systems
- Use the latest Web and client-based e-mail tools to extract relevant artifacts
- Overcome the hacker's anti-forensic, encryption, and obscurity techniques
- Unlock clues stored in cell phones, PDAs, and Windows Mobile devices
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Prepare legal documents that will hold up to judicial and defense scrutiny
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Introducing Windows Azure
Windows Azure is Microsoft's next-generation cloud-computing operating system and is designed to provide companies with new business opportunities as they migrate toward hosted services.
Introducing Microsoft Azure provides all the information developers need to get started with this new technology and apply it across a range of situations. Presented in a clear, concise manner, this book provides a carefully measured learning curve for surmounting the architectural and coding challenges that need to be faced when building a well-balanced Windows Azure service.
What you'll learn
- Understand the critical concepts of Azure, such as data storage and retrieval, .NET Services, and SQL Azure
- Learn to write Azure code and architect cloud-based solutions
- Gain a comprehensive understanding of cloud computing and how the hosted architecture will impact the way organizations host, deploy, and maintain their solutions
- Integrate .NET Services and SQL Azure into existing applications to increase their functionality
- Understand how Azure can be leveraged to solve a variety of programming tasks through extensive exercises and recipes
Who is this book for?
Introducing Windows Azure is for .NET architects and developers who want to learn how to provide business solutions based on the Microsoft Azure Services platform. Software as a Service (SaaS), a major trend in the computing industry, will grow exponentially in the coming years. This is a book that every developer should have on their bookshelf.
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MacMost.com Guide to Switching to the Mac
MacMost.com Guide to Switching to the Mac
Switching to the Mac? Awesome! You’ve got company—lots of it! And with this book, you’ve got help, too... all the help you’ll ever need!
MacMost.com founder Gary Rosenzweig quickly gets you comfy with your new Mac, demonstrates the ”Mac way” to perform every common Windows task, and shows how to do more with Macs than you ever could in Windows... way more!
It’s all here—everything from choosing the right Mac to creating your own videos and DVDs. Rosenzweig covers the latest Macs and the new Mac OS X 10.6 Snow Leopard operating system. Best of all, he focuses on what today’s computer users need to know, including loads of coverage of using your Mac on the Web.
Every Mac switcher needs a friendly Mac expert to show them the ropes. With this book, you’ve got yours!
• Discover what’s different about your Mac’s hardware and software—and what’s similar, too
• Navigate the Finder and learn how Mac files are organized
• Make the most of the Mac’s built-in applications
• Move your stuff from your PC to your new Mac
• Use Safari, Mac’s great built-in Web browser
• Set up Mac email, instant messaging, and audio and video chatting
• Share, back up, and archive your files
• Choose and use Mac business and productivity applications
• Organize your music and buy new songs with iTunes
• Import, manage, edit, and share your photos
• Create awesome videos with iMovie, QuickTime, and iDVD
• Run Windows on your Mac, if you must
• Keep your Mac up to date and running smoothly
Gary Rosenzweig is the producer of MacMost.com and the host of the MacMost Now video podcast. MacMost focuses on teaching people how to get the most from their Macs with tutorials, reviews, and tips. His previous 12 books include ActionScript 3.0 Game Programming University and The MacAddict Guide to GarageBand. He also runs several Web-based game websites, including GameScene.com.
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